Introduction

The Resulticks Analytics module is a value-added analytics service to track and report website as well as Native app traffic, besides app behavior. Integration to the Analytics module enables a broad range of benefits such as user journey reporting, augmentation of customer data, and creating trigger campaigns. The foundation of Analytic services rests on the capture of data using the Resulticks software development kit (SDK). It involves generating the SDK code snippet from the application and embedding it onto a destination point(s) in a website and mobile app. The document serves as a guide for enabling the Analytic services for brand websites and mobile apps using either the Resulticks mobile or the Web SDK.

The document’s scope is limited to the technical or IT resources involved in the initial setup required by the platform administrators and by the brand organization in providing information necessary for managing either the mobile or Web SDK setup.