Introduction

API and web service act as a means of communication between Resulticks and any third-party vendors. The Resulticks API services integration allows connecting Resulticks to the customer's platform. This document is an extract of the REST API framework supported by Resulticks to design, set up, and run campaigns through its cloud infrastructure.

There are two types of API services, and they are Web services and application-based services. A web service is a system or software that uses an address, i.e., URL on the World Wide Web, to provide access to its services. The mode of communication for web service uses SOAP, REST, XML-RPC, and JSON-RPC. The API service uses a means of communication to initiate interaction between applications.

API interacts with a company’s digital services via a web browser. As the HTML is a presentation language, Resulticks publishes a more formal Application Programming Interface (API), accessed, and used by other applications by the brand/or client. The API defines a shared specification for the communication protocol (HTTP) and the format of the requests. The messages from the brand application, and the responses, the messages from the server-side back to the brand.