Audience data - Prerequisites

The Audience module allows the brand users to manage the consolidated audience data from different data sources and campaigns. Resulticks intuitive segmentation interface uses this audience data to create a target and dynamic list for campaigns. The module also offers sophisticated B2B/B2C lead scoring and persona management features to support the brand users targeting efforts.

The audience module consists of the following key features:

• Adding audience data from multiple sources
• Persona and lead scores management
• Management of target and dynamic lists
• Access to key audience statistics
• View a historical log of all data import

The module lets us extract subsets of data from the significant 'Audience' database based on specific attributes for campaign distribution. The target lists consist of data from the 'Audience' database, and the application supports two different types of campaign lists: the target list and the dynamic list.