Event trigger communication overview

Overview

An event-trigger communication delivers tailored communications in response to critical external events (e.g. page visits and CRM updates). An event-trigger communication is activated based on user-defined rules defined for the Dynamic target list used in the communication.

You can set up an event-trigger communication using the following channels:

• Email
• Mobile messaging
• Web notifications
• Mobile notifications

Accessing an event trigger communication

1. Click on the communication icon of the main Resul menu.
2. Click "+" on the List tab displayed in the default view.



3. Click the event-trigger icon from the three options displayed.

The two-step process

Event-trigger communications in Resul follow a two-step process.

• Step 1: Plan the communication
• Step 2: Create the communication
• Step 3: Execute the communication

1. Plan the communication by inputting basic specifications such as communication name, type, goals, period and the dynamic audience list targeted by the communication. For more detailed information, please refer to Plan an event trigger communication.
2. Create the communication by defining the content for various channels and scheduling communications.
   Each channel included in a communication has its own requirements to be specified during creation. To understand more, please refer to the specific training module on each of the channels under Single-dimension communication.

Authorization for communication creation

Event-trigger communications can be set up by all users with communication creation access.