Email

What is it?

Even with the advent of new communication channels, Email remains an integral component of most organizations marketing strategies. An email communication allows you to interact with your audiences via personalized content, and reach a broad audience across many regions.

Email communication features

Resul email communication module enables:-

• Personalization of sender name/email, content and subject line
• Content composition using a text editor, template builder or import
• Split A/B testing
• Scheduling within the communication duration
• Sending a test email with an approval workflow
• Setting unsubscription options

Authorization and making changes

Setting up a single dimension email communication can be done by any user with access to communication creation.

Three-step process

Email communications follow a three-step process in Resul.

In this module, we only address Step 2. For step 1, access detailed guidance at Plan a single dimension communication. For step 3, access detailed guidance at Execute a single dimension communication

Accessing email communication creation

1. Select the communication module and click on the "+" icon to add a communication.
2. Then select Single dimension delivery method.
3. Select Email in the communication plan screen.
4. Select Email on the left panel.

Creating an email communication

Once the communication has been planned, create the email communication following these steps:-

1. Enter the sender’s name. There is a no-character limit. Click the Personalize icon to customize the sender’s name.
2. Enter the sender’s email address. Click the Personalize icon to customize the email ID. Tick the checkbox below to use this email address as the reply email. If not, select a reply email from the drop-down list.



3. Select the target list(s) for the email communication.
4. Click the "+" icon to create a new target list. For more information on creating target lists, see Target lists
5. Switch on/off split A/B testing.
   Note that Split A/B testing will be only available if the target list has a minimum audience size of 100. Up to four split testing groups can be added. You can run split tests on either the subject line, content or schedule.



6. Enter an email subject line, of any length.
   • Customize(a) the subject line using the Personalize icon.
   • Insert emojis(b) using its icon.
   • View the subject line analysis(c) by clicking on the thumb icon.



7. Select the email content creation option.Text: Create a text-only email using the text editor.
   • Create and include a Smart link using the editor.
   • Add an unsubscription message to the email from the drop-down list.
   • Add an email footer by ticking the email footer checkbox and selecting a suitable footer from the drop-down list, or click the plus button to create a new one. For more information, see Communication settings–Email channel settings
Import: Import an existing email via a URL or ZIP file upload.Template: Select an existing email template or create a new one using the template builder.

For more information on creating email content in Resul, see Email content creation



8. Schedule the email communication. Manually enter the date and time for the email communication blast or select the date and time using the icons provided. Adjust the time zone if required by using the pencil icon. The schedule date and time must fall within the communication duration set up on the communication planning page.



9. Send a test email by selecting the recipients’ email id from the drop-down list.
10. Tick the request for approval checkbox to make the communication blast conditional on approval from the recipients of your test email. They will receive a test email with the option to approve.
11. Click the plus icon to add additional approvers. A request for approval email can be sent to a maximum of three recipients.
12. Click on the Settings icon to set up the approval workflow and conditions.



13. Proceed to the next stage in the communication creation process.
    There are 4 options to proceed:
    • Click "Save" to save the current input and return to the communication list All mandatory fields on the current screen must be completed to save successfully. The platform will highlight any missing mandatory information.
      The communication will be saved as "Draft" if it is a new communication. If the user has been editing a "Draft" or "Scheduled" communication, the communication state does not change.
    • Click "Next" to save the current input and proceed to the next step:
    • All mandatory fields on the current screen must be completed and the platform will highlight any missing mandatory information.
    • The input screen for the next channel type selected during the planning step is displayed.
    • If setup for all channel and analytics types selected have been completed, the communication Execution screen (pre-communication analytics) is displayed.