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    Platform guideCommunicationSingle dimension communicationsCommunication creationQr codes app

QR-App

What is it?#

QR Codes are used in a variety of marketing communications. QR code communications created for app stores provide easy and quick access from mobile phones to digital properties for further information or the ability to purchase. This is a very effective and inexpensive medium for bridging the offline to the online gap in audience engagement and more.

QR code communication features#

When scanned, QR codes generated by the Resul platform can be used to record individualized engagement details by leveraging an embedded Smart Link. This communication module enables:

  • Generation of QR code for different app stores
  • Resizing the QR code
  • Linking it to a Know Your Customer form for lead capture
  • Provide an option for the double-opt-in mechanism for communications

Authorization and making changes#

Setting up a single dimension QR Code communication can be done by a Super User, Administrator, or the Key Contact for the account.

Three-step process#

Managing QR Code communications follow a three-step process in Resul.

In this module, we only address Step 2. For step 1, access detailed guidance at Plan a single dimension communication. For step 3, access detailed guidance at Execute a single dimension communication.

Accessing QR code communication creation for app stores#

  1. Select the communication module and click on the "+" icon to add a communication.
  2. Then select Single dimension delivery method.
  3. Select QR in the communication plan screen.
  4. Select the App store within the communication creation section, after selecting QR on the left panel.

Creating a QR code communication for app stores#

Once the communication has been planned, create a QR Code communication following these steps:-

  1. Refresh content by clicking the refresh icon. This will allow the user to restart the setup or move on to create a QR code for a different destination.
  2. Enter the audience size for the QR code. Potential audience reach number is used for reporting and communication performance purpose. The numbers entered here will be used to calculate communication performance/goal achievement.
  3. Select relevant app stores and enter their respective URLs for app download.
  4. Enter a fallback URL to which the user can be directed to a destination if they scan the QR code after the communication duration. It can also be used to redirect them in case of some error reaching the app store during the communication period. The URL will be validated based on the platform’s built-in algorithms.
  5. Adjust the size of the QR code by sliding the bar. Click the "Apply" icon to save it. Click the cloud icon to download the QR code.

  6. Switch on the know your customer (KYC) option to link to a KYC form. The form can collect, in addition to the customer’s name, other defined attributes such as their email and/or mobile number. Click on the Preview to view the KYC form. For more information, see Form generator.
  7. Enter a text-only double opt-in message to be displayed to audiences on clicking the QR Code. Each contact will need to confirm their interest by verifying their email address. There is a 150-character limit.
  8. . Proceed to the next step of the communication creation process.
    There are 4 options to proceed:
    • Click "Save" to save the current input and return to the communication-list. All mandatory fields on the current screen must be completed to save successfully. The platform will highlight any missing mandatory information.
      The communication will be saved as "Draft" if it is a new communication. If the user has been editing a "Draft" or "Scheduled" communication, the communication state does not change.
    • Click "Next" to save the current input and proceed to the next step which is sequenced as follows:
    • All mandatory fields on the current screen must be completed and the platform will highlight any missing mandatory information.
    • If there are other channels integrated within this channel type (e.g. QR-SMS), the input screen for the next available channel is displayed.
    • If there are no more channels for the current channel type, the input screen for the next channel type selected during the planning step is displayed.
    • If setup for all channel types has been completed, the communication execution screen (pre-communication analytics) is displayed.
    • Click on another channel type. Only channel types selected during the communication planning stage will be available. Input for the current channel type is discarded unless the user clicks "Save" or "Next".
    • Click "Cancel" to return to the communication-list screen. Any current input since the last time "Next" button was clicked is discarded.
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