Detailed web analytics report

What is it?#

The detailed analytics report is an in-depth, real-time report documenting audience behaviour on the website as the result of a campaign. It includes key performance metrics relevant to the entire campaign starting from the first 24 hours and there onwards. The user has the option to filter the report results in a variety of ways.

Authorization and making changes#

Any user with campaign access can open the detailed analytics report.

Accessing detailed analytics report#

Select the analytics module
Select campaign analytics from the drop-down list.
Select a campaign from the campaign list
Click on the Analytics icon
Scroll down to the Channel tabs, under the campaign analysis section of the report.
Select the web/app tab and click on Details. If not listed as a tab, first select the option in the More Channels drop down.

Exploring the web detailed analytics report#

Common filters

Analytics platform, that can be selected from the drop-down list at the top left corner, if configured during campaign creation. This will display the campaign report at the channel level for the corresponding analytics platform.
Period, that uses the calendar to set the report period. The period must lie within the campaign duration.
Advanced searches, that can be set by clicking the filter icon to open advanced searches, selecting a filter type and entering a value based on type selected. Click the Apply button to filter the report display. Multiple filters of different types can be added.
User can also download a PDF file of the detailed analytics report by clicking on download icon (next to Advance search)
Click the information icon to access additional campaign information that consists of the campaign reference and the approval histories of both the campaign and the target list used.

Traffic breakdown#

Traffic breakdown by source

The line graphs document breakdown of traffic to the website from various sources as a result of the campaign over the specified duration. The user can expand the report to view a larger duration by clicking on ‘>’ icon. The user can hover over the graph to view specific data for a day.

Traffic breakdown – Grid view

The following key metrics around user behavior are displayed in a grid view broken down by source/medium :

Sessions
% New sessions
New user
Bounce rate
Pages/ session
Avg. session duration

To switch between sources, click on the source tab that you would like to view this information for.

Key metrics#

The key metrics displayed here include:

Sessions
Pageviews
Goal conversation rate
Engagement metrics – average time onsite/session, Bounce rate

Average site metrics#

This section documents user visits to the site. The information here includes:

Total and unique visitor counts broken down by user type
Daily average session time and page depth
Visitor frequency and recency broken down by page views and sessions

Page user demographics#

This section documents the attributes of visitors to the site. The information here includes:

Location or geography from which the website visitors are originating
Age-wise breakdown (which is further broken down into gender) of the total website visitors
Device/browser used by the website visitors
Interests as indicated of the website visitors

Keyword ranking by domain#

This section documents the top searched keywords by domain.

To switch between keywords, click on the keywords tab that you would like to view this information for.

User interaction flow#

This section documents all the journeys that have been recorded as a result of this campaign execution on the website.. Key metrics displayed in this section include:

The originating channel or touchpoint of the journeys
Number of visitors/users at each interaction point of the journey
Number of users dropping off at every stage of the journey.
Point of conversion of the journeys with the number of visitors who converted