Google analytics

What is it?

Google Analytics is a freemium web and app analytics service offered by Google to track and report website and app traffic. Integration to Google Analytics enables Resulticks to provide a broad range of analytics such as user journey reporting, augment customer data as well as create or trigger campaigns.

Making changes

This connection cannot be amended if the domain changes, a new connection must be created.

Changing specifications here can have a follow-on impact within the Audience, Campaign and Analytics modules of the Resulticks platform. We encourage you to discuss changes with your Resulticks Account Manager before you make those changes.

Configuring a connection

1. Click on the analytics menu from the left panel inside the Data Exchange module



2. Select google analytics by clicking on the “+” icon.



3. Complete the login details for Google Analytics. The input will be validated and must enable appropriate access to the Google Analytics system.



4. Establish the connection by clicking “Connect”.



5. Confirm the connection is successful by validating that Google Analytics is shown in the Integrated sstems section at the top of the Data Exchange page.

If there are any response messages, please follow the pop-up instructions to complete the configuration.