MDC create

Overview

This section addresses the creation of a multi-dimension communication using the drag-and-drop communication canvas.

Accessing multi-dimension communication canvas

To start planning a multi-dimension communication:

1. Click on the communication icon from the menu at the top of your Resul screen.
2. Click on the "+" icon in the default communication-list tab.
3. Select the multi-dimension option.

Complete multi-dimension communication planning successfully and click the "Next" button at the end to access the communication canvas.

Exploring the communication canvas

A multi-dimension communication is created using the communication canvas, which enables flexible communication design and orchestration of user journeys based on audience.

The communication canvas has three main components:

• Information bar: Displays communication name, period, communication type, primary goal, and potential audience size.
• communication elements panel: Contains available sources and channels that can be used to orchestrate a communication.
• The canvas: Use this to arrange communication elements, define channel-specific content, map out audience pathways, schedule communications, and set communications goals.

Actions on the communication canvas

• Drag and drop communication elements from the panel onto the canvas.
• Click the alert icon to specify the target list (audience source), define content (channel), or set up communication goal (goals/endpoints). The alert icon will change into a setting icon after the specification. Click the setting icon to update the element.
• Reposition the element by moving it on the canvas. Use this to ensure an easy-to-follow canvas flow.
• Click the delete button to remove an element.
• Switch on/off the toggle to determine how communications in the next step will be delivered. This is only available if multiple channels have been added.

• Select All to deliver communications through all channels in the next step.
• Select Any to deliver communications to individual contacts based on their channel propensity. Fewer communications are sent with this choice, optimizing channel usage.
• Click the caption below each element to edit the name.

Designing a communication

To create a multi-dimension communication with the communication canvas, use a combination of the following steps:-

• Erase the entire canvas flow by clicking the refresh icon.
• Select an audience list, which is the same as a target list used in a Single dimension communication.
  Once selected, the information bar will be updated to reflect the potential audience size of this communication. Click the information icon to see channels-specific audience sizes.



• Select the communication channels for this communication. An unlimited number of channels can be added to an mdc communication but the same channel can not be repeated within the same wave.
  Click the alert icon to define the content for each channel. For more information on creating communication content, see the individual communication creation module.
  After defining a channel’s content, an audience action icon will appear.
  Note: VMS, Call center and QR can only be configured as the last wave of communications. (No further follow-up communications are possible after these channels.)



• Specify the audience action by clicking the alert icon and selecting up to two relevant audience actions. The actions available are pre-defined and specific to each channel. Specify the time delay before the next communication is delivered by entering the value and selecting the preferred delay period—hour or day. Each action creates its own audience pathway, and when performed by a contact, activates the next communication. Note: For SMS follow up actions besides clicked a minimum delay of 2 days must be set in order for the follow up communication to trigger successfully.



• Select the communication goals/endpoints for the communication. These will only be available for conversion communications. Click the alert icon to configure the goal/endpoint.

Configure a landing page:-

• Select a conversion category. The options are purchase, lead, and signup.
• Select the subscription form from the drop-down list. Only needed for signup.
• Enter the conversion URL. The platform will display the validity of the URL. Click the "+" icon to add a second conversion URL.
• Specify how much time a contact needs to spend on the landing page for a conversion to be counted.
• Tick the checkbox to enable analytics.

Note: For reach and engagement communications you can configure upto 5 waves of communication(initial wave + 4 follow up communications) but no landing pages can be configured. For conversion communications you can configure upto 3 waves(initial wave + 2 follow up communications) after which you must configure a landing page and based on the actions in the landing page you can configure another 3 levels of follow up communication after which you may configure another landing page after which you may configure one more level of communication.

Proceed to next step

There are 2 options to proceed:-

• Click "Save" to save the current input and return to the communication list. All mandatory fields on the current screen must be completed to save successfully. The platform will highlight any missing mandatory information.
• The communication will be saved as "Draft" if it is a new communication. If the user has been editing a "Draft" or "Scheduled" communication, the communication state does not change.
• Click "Cancel" to return to the communication List screen and discard all current input.