QR-SMS

What is it?

QR Codes are used in a variety of marketing communications. QR code communications created for SMS provide easy and quick access from mobile phones to digital properties for further information or the ability to purchase. This is a very effective and inexpensive medium for bridging the offline to the online gap in audience engagement and more.

QR code communication features

When scanned, QR codes generated by the Resul platform can be used to record individualized engagement details by leveraging an embedded Smart Link. This communication module enables:

• Generation of QR code for SMS
• Resizing the QR code
• Linking it to a Know Your Customer form for lead capture
• Provide the option for the double-opt-in mechanism for communications

Authorization and making changes

Setting up a single dimension QR Code communication can be done by a Super User, Administrator, or the Key Contact for the account.

Three-step process

Managing QR Code communications follow a three-step process in Resul.

In this module, we only address Step 2. For step 1, access detailed guidance at Plan a single dimension communication. For step 3, access detailed guidance at Execute a single dimension communication.

Accessing QR code communication creation for Facebook

1. Select the communication module and click on the "+" icon to add a communication.
2. Then select Single dimension delivery method.
3. Select QR in the communication plan screen.
4. Select SMS within the communication creation section, after selecting **QR** on the left panel.

Creating a QR code communication for SMS

Next, follow the steps below to create a QR code communication for SMS.

1. Refresh content by clicking the refresh icon. This will allow the user to restart the setup or move on to create a QR code for a different destination.
2. Enter the audience size for the QR code. Potential audience reach number is used for reporting and communication performance purpose. The numbers entered here will be used to calculate communication performance/goal achievement.
3. Enter the destination number and message which will be generated as pre-filled SMS when the QR code is scanned.
4. Enter a redirection URL to which the user can be directed to a destination if they scan after the communication duration.
5. The user must enter a redirection URL if they want to:
   • Adjust the size of the QR code
   • Download the QR code
   • Save or move on to the next part of the communication
6. Adjust the size of the QR code by sliding the bar. Click the "Apply" icon to save it. Click the cloud icon to download the QR code.



7. Proceed to the next step of the communication creation process.
   There are 4 options to proceed:
   • Click "Save" to save the current input and return to the communication-list. All mandatory fields on the current screen must be completed to save successfully. The platform will highlight any missing mandatory information.
     The communication will be saved as "Draft" if it is a new communication. If the user has been editing a "Draft" or "Scheduled" communication, the communication state does not change.
   • Click "Next" to save the current input and proceed to the next step which is sequenced as follows:
   • All mandatory fields on the current screen must be completed and the platform will highlight any missing mandatory information.
   • If there are other channels integrated within this channel type (e.g. QR-App), the input screen for the next available channel is displayed.
   • If there are no more channels for the current channel type, the input screen for the next channel type selected during the planning step is displayed. Note that analytics is treated as a channel type.
   • If setup for all channel types has been completed, the communication Execution screen (pre-communication analytics) is displayed.
8. Click on another channel type. Only channel types selected during the communication planning stage will be available. Input for the current channel type is discarded unless the user clicks "Save" or "Next".
9. Click "Cancel" to return to the communication-list screen. Any current input since the last time "Next" button was clicked is discarded.