Social media overview
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What is it?Social media platforms are extremely important to current digital marketing strategies. They are used to communicate and engage with audiences for acquisition, retention/loyalty, and advocacy/referrals. The information sourced from social media platforms is used to augment customer data, create or trigger campaigns, and for analytics reporting.
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Available systemsHere are some of the social media platforms that may be configured through the Data Exchange module:-
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Setting up a connectionTo access this module:-
- Select the preferences module
- Click data exchange under the Setup category
- Select the social media option on the left panel
- Click on the “+” icon for the system that needs to be integrated with
Each system may have its own specific integration requirements though many of these requirements are consistent throughout a system category. Most of the input to configure a new connection is done during the initial setup of the Resulticks solution. However, you can add new connections at any time.
When a new connection is established successfully, it is reflected under integrated systems on the page.
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Making changesChanging specifications here can have a follow-on impact within the Audience, Campaign and Analytics modules of the Resulticks platform. We encourage you to discuss changes with your Resulticks Account Manager before you make those changes.