Classification advanced analytics

Advanced analytics

The advanced analytics option allows you to view analytics details at an individual channel for a specific microsegment of your total audience. The attributes available to create these microsegments (highlighted in the screenshot above) can be configured under the classifications tab in the data attributes section.

Making changes and authorization

Only Super Users, Administrators, and the Key Contact for the account can use this module.

Accessing data attributes

1. Select the Preference module
2. Click on Data attribute in setup
3. Click on the classification tab

Editing advanced analytics

To add or remove attributes available for creating segments for the purpose of viewing advanced analytics you must navigate to the classifications tab in the data attributes configuration screen and click on the edit button next to advanced analytics highlighted.

Then in the edit category pop-up, you can add or remove attributes based on what attributes you want to be available to create segments to view advanced analytics. Click Save to retain the information. Alternatively, click Cancel to exit.