Campaign planner
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What is it?The Campaign planner enables you to view all your scheduled and in-progress campaigns on a monthly calendar. It is a planning tool that helps to allocate resources optimally and minimize the likelihood of too many overlapping campaigns.
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Accessing the campaign planner- Select Campaign module.
- Click the Planner tab.
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Using the campaign plannerThe calendar planner displays all existing campaign titles, utilized channels, and delivery methods.
Other actions that can be performed here are:
- Filter the views by:
- Channel using the drop down
- Campaign type (e.g. Awareness, promotion)
- Campaign delivery method (e.g. Single dimension, Multi-dimension, Event triggers)
- View a simplified campaign summary by clicking on the campaign that includes:
- Campaign title and creation date
- Campaign duration
- Campaign type
- Channels, depicted with icons
- Total audience size
- Primary content, accessed by clicking on the right scroll icon