Analytics-App

What is it?

App Analytics incorporated on mobile applications in conjunction with the Resulticks Smart Link can be a valuable source of behavioural information such as:-

• Traffic source
• Screens viewed
• Time spent per screen
• User interaction at each screen

Integration with app analytics enables Resulticks to provide a broad range of analytics used across a number of modules such as Campaign analytics, Audience 360, and the Dashboard. This information is also utilized to refine campaigns, web pages, and customer journeys.

Three-step process

Setting up app analytics follows a three-step process.

1. Setup a data connector to integrate the relevant App Analytics platforms and domain using the Data exchange section under Preferences.
2. Configure analytics setting the relevant primary goal for a Single dimension, Event trigger, or a Multi dimension campaign.
3. Then track at the individual level by optionally using the Resulticks Smart Link as part of the campaign. Please refer to Creating a smart link, for more information.

Accessing campaign analytics configuration

To configure analytics for a campaign:-

1. Access "Add a campaign" through the Campaign module.
2. Select Single dimension delivery method.
3. Tick analytics types checkbox in the Campaign plan stage.
   Note: In order to view analytics for engagement/conversion set it up as the primary goal for the campaign on the plan page.
4. Select the analytics channel type and select App.

Configuring campaign analytics

To set up App analytics, follow these steps:

1. Select an analytics platform from the drop-down list, displaying all the analytics platforms integrated through the Data exchange section under Preferences.
2. Select a mobile platform from the drop-down list, displaying those integrated along with the analytics platform. If you have generated a smart link linking to an app-screen this information will pre-selected and un-editable.
3. Select a mobile application from the drop-down list, displaying those integrated along with the analytics platform. If you have generated a smart link linking to an app-screen this information will pre-selected and un-editable.
4. Setup engagement or conversion tracking by selecting a screen and a sub-screen from the dropdown. If you have generated a smart link linking to an app-screen this information will pre-selected and editable.
5. Alternatively, set up field tracking to track complex user actions for your conversion goal by clicking on the field track icon and follow the steps below.
   • Open the mobile application in your cell phone and browse the app screen and sub-screen that you would like to track.
   • Flip your phone 6 times as shown in the screen and enter the server authentication code to establish a connection with the resulticks platform.
   • Your cell phone app screen will now be mirrored in the resulticks platform.
   • Choose from a variety of user actions on this app screen to set it up as the conversion event for the campaign.
   • Enter an event name and mark the check as goal box and click Add.
   • Click "Save" to finish the set-up process.



6. Proceed to the next stage in the campaign creation process.
   There are 4 options to proceed:
   • Click "Save" to save the current input and return to the Campaign-list. All mandatory fields on the current screen must be completed to save successfully. The platform will highlight any missing mandatory information.
     The campaign will be saved as "Draft" if it is a new campaign. If the user has been editing a "Draft" or "Scheduled" campaign, the campaign state does not change.
   • Click "Next" to save the current input and proceed to the next step which is sequenced as follows:
   • All mandatory fields on the current screen must be completed and the platform will highlight any missing mandatory information.
   • The input screen for the next channel type selected during the planning step is displayed.
   • If setup for all channel and analytics types selected have been completed, the Campaign Execution screen (pre-campaign analytics) is displayed.
7. Click on another channel type. Only channel types selected during the campaign planning stage will be available. Input for the current channel type is discarded unless the user clicks "Save" or "Next".
8. Click "Cancel" to return to the Campaign-list screen. Any current input since the last time "Next" button was clicked is discarded.