Classification profile completeness

What is it?

The profile completeness for all audiences is visible in the master data management section of the audience module. The attributes that count towards calculation of this value can be configured in the classification tab in the attribute section.

On clicking on the info button, you can see for what % of total audience base has the information on these configured data attributes in the database.

Making changes and authorization

Only Super Users, Administrators, and the Key Contact for the account can use this module.

Accessing data attributes

1. Select the Preference Module
2. Click on Data attribute in setup
3. Click on the classification tab

Editing the profile completeness

To add or remove attributes from primary attributes (Attributes which are considered towards profile completeness calculation) you must navigate to the classifications tab in the data attributes configuration screen and click on the edit button next to profile completeness highlighted.

Then in the edit category pop-up you can add or remove attributes based on what attributes you want to be counted towards the primary attributes. Click Save to retain the information. Alternatively, click Cancel to exit.