Social media-Twitter

What is it?

As one of the major social media platforms, Twitter boasts a substantial user base and is an integral component of most organization's marketing strategies. A twitter campaign allows you to interact with your customers via tweets and in many geographies, they enable you to reach a broad audience base.

Twitter campaign features

Resulticks Twitter campaign module enables:

• Content customization using a text editor
• Schedule of tweets within the campaign duration
• Running a test campaign with an approval workflow
• Setting frequency caps
• Selecting the types of analytics for the campaign

Authorization and making changes

Setting up a single dimension Twitter campaign can be done by a Super User, Administrator, or the Key Contact for the account.

Three-step process

Managing twitter campaigns follow a three-step process in Resulticks.

In this module we only address Step 2 - Create. For step 1, access detailed guidance at Plan a single dimension campaign . For step 3, access detailed guidance at Execute a single dimension campaign .

Accessing twitter campaign creation

1. Select the Campaign module and click on the "+" icon to add a campaign.
2. Then select Single dimension delivery method.
3. Select Social post in the Campaign Plan screen.
4. Select Twitter within the campaign creation section, after selecting Social post on the left panel.

Creating a twitter campaign

Once the campaign has been planned, create a Twitter campaign following these steps:

1. Select a Twitter page or account from the drop-down list that has been integrated with Resulticks using the Data exchange-Twitter module.
2. Define the post name by giving the tweet a short and easily identifiable name. It can be a combination of alphanumeric characters and special characters with a 50-character limit. The post name will appear above the tweet in the scheduled posts section.
3. Enter twitter post content using the text editor with a 280-character limit. The text editor provides the following options:
   • Emojis: Click this to select and insert emojis from the various categories provided.
   • Image: Click this and select an image file to upload. Delete the uploaded image by clicking on the red "Delete" button. The image file can only be a JPG or PNG file, and cannot exceed 2MB in size.
   • SmartLink: Click the Smart Link icon to insert a Smart link into the tweet. A Resulticks Smart Link is created by clicking on the Smart link icon in the upper right of the screen. For detailed instructions, see Creating Smart links.
   • Preview: Click the preview icon to preview the tweet.
4. Enter trending topics to help the post reach a larger audience. They will appear below the main tweet text. There is no limit to the number of hashtags but they count towards the 280-character limit that Twitter imposes.
5. Schedule the post by entering the date and time to send it out. Enter the details in the format displayed or use the icons provided. Amend the time zone by using the pencil icon. The campaign schedule must fall within the campaign duration set when Plan a single dimension campaign .
   Note that once a tweet has been scheduled, it cannot be deleted. The user can reschedule it, or they can remove the tweet by deleting the entire campaign on the campaign listing page. They can also directly delete the post on Twitter.



6. Tick the request approval checkbox to request approval for the tweet.
7. Enter the email address of the reviewer and click Send. The email can only be sent to one address.
   Note that if no email address is entered, no test mail will be sent. If the reviewer approves the tweet, the user will be notified of approval by email. If no approval is received, the user will not be able to post the tweet.
8. Add this tweet to the campaign by clicking "Add post". The tweet will be added to the scheduled posts section below. To create more tweets for the campaign, simply repeat the process.



9. Proceed to the next steps in the campaign creation process.
   • Click "Save" to save the campaign creation progress so far. The user will be returned to the campaign listing page and the campaign will be saved as "Draft".
     To return to campaign creation, access the campaign through the Campaign List, click Next in the planning step, and then access the relevant channel through the tabs on the campaign creation screen.
   • Click "Next" to proceed to the next step which is sequenced as follows:
   • The next channel within the channel type. For example, if the user is working on a channel within the social post channel type, they will be taken to the next channel until the last channel is reached.
   • The next channel type selected during the planning step.
   • The campaign list, if all channel campaigns have been created and all analytics set up has been completed.
     Note that the user will only be taken to the next step once all mandatory input has been completed. The platform will highlight the missing information.

Managing scheduled tweets

Manage scheduled tweets by using the 4 options.

• Browse scheduled tweets by scrolling through the months and changing the views between day and month.
• Preview a tweet. The preview consists of the uploaded image, the tweet copy, and any links and/or hashtags.
• Edit the tweet. This will allow the user to re-edit the tweet content and settings.
• Duplicate the tweet. The post will be duplicated as "Post name - Copy". This feature can be used to schedule recurring tweets within a day/week/month. After duplicating a tweet, the user has the option to choose a different schedule time.