Messaging-SMS

What is it?

An SMS campaign is a quick, direct way to interact with customers via text messages. SMS campaigns have high open and opt-in rates across many regions, making them an ideal option marketer.

SMS campaign features

Resulticks SMS campaign module enables:

• Customization of message content using a text editor
• Split testing
• Control and target groups specification
• Running of test campaign with an approval workflow

Two-step process

SMS campaigns follow a two-step process in Resulticks.

In this module, we only address Step 2. For step 1, access detailed guidance at Plan a single dimension campaign

Authorization and making changes

Setting up a single dimension SMS campaign can be done by a Super User, Administrator, or the Key Contact for the account.

Accessing SMS campaign creation

1. Select the Campaign module and click on the "+" icon to add a campaign.
2. Then select Single dimension delivery method.
3. Select Mobile messaging in the Campaign plan screen.
4. Select Mobile messaging on the left panel.
5. Select SMS from the top panel.

Creating an SMS campaign

Once the campaign has been planned, create the SMS campaign following these steps:-

1. Select the provider ID to be displayed to recipients from the drop-down. Click on the settings icon to adjust SMPP server settings in Communication Settings.
2. Switch on flash message to enable the sms to be delivered as flash message(persistently displayed on the mobile screen of the recipient wont be stored in the message inbox after dismissal) on the recipients mobile devices.
3. Select the audience from the target list(s) from the drop-down list. Click the "+" icon to create a new target list.
4. Choose the language for the SMS. This enables the relevant character sets to be enabled within the SMS.
5. Enter SMS content in the text editor. There is a 160-character limit per SMS, including the Smart Link.
   Note that If the character count exceeds 160, two SMSs will be sent. Up to 4 SMSs can be sent as part of a single campaign with a 500-character limit.
   • Personalize elements of the content using the attributes from the drop-down list.
   • Insert the campaign smart link.
   • Preview the message using the preview icon.
6. Send a test SMS to one number to verify the content.



7. Tick the request approval checkbox to request approval for the message. Select the reviewer’s email from the drop-down list and click send.
   If the reviewer approves SMS campaign content by clicking on the link in the approval mail sent to their email ID, the user creating this SMS campaign will be notified of approval by email and the campaign will be scheduled for blast. If no approval is received, the SMS campaign will not blast.
8. Schedule the campaign by entering the date and time to send it out. Enter the details in the format displayed or use the icons provided. Edit the time zone by using the pencil icon. The campaign schedule must fall within the campaign duration set when Planning the campaign



9. Proceed to the next stage in the campaign creation process.
   There are 4 options to proceed:
   • Click "Save" to save the current input and return to the Campaign list All mandatory fields on the current screen must be completed to save successfully. The platform will highlight any missing mandatory information.
     The campaign will be saved as "Draft" if it is a new campaign. If the user has been editing a "Draft" or "Scheduled" campaign, the campaign state does not change.
   • Click "Next" to save the current input and proceed to the next step which is sequenced as follows:
   • All mandatory fields on the current screen must be completed and the platform will highlight any missing mandatory information.
   • The input screen for the next channel type selected during the planning step is displayed.
   • If setup for all channel and analytics types selected has been completed, the Campaign execution screen (pre-campaign analytics) is displayed.
10. Click on another channel type. Only channel types selected during the campaign planning stage will be available. Input for the current channel type is discarded unless the user clicks "Save" or "Next".
11. Click "Cancel" to return to the Campaign list screen. Any current input since the last time "Next" button was clicked is discarded.