Analytics-Video

What is it?

Video Analytics incorporated in conjunction with the Resulticks Smart link can be a valuable source of behavioural information such as:-

• Total views and subscriber metrics
• Time spent per video
• User engagement in terms of active time and location

Integration with video analytics enables Resulticks to provide a broad range of analytics used across a number of modules such as Campaign analytics, Audience 360, and the Dashboard. This information is also utilized to refine campaigns, web pages, and customer journeys.

The three-step process

Setting up web analytics follows a three-step process.

1. Setup a data connector to integrate the relevant Video Analytics platforms using the Data exchange section under Preferences.
2. Configure analytics for a Single dimension, Event trigger, or a conversion Multi dimension campaign.
3. A track at the individual level by optionally using the Resulticks Smart link as part of the campaign. Please refer to creating a Smart link, for more information.

Authorization for campaign creation

All users with campaign access can set up analytics for the campaign.

Accessing video analytics configuration

To configure analytics for a campaign:-

1. Access "Add a campaign" through the Campaign module.
2. Select single dimension delivery method.
3. Select appropriate conversion/engagement category (video related).
4. Tick analytics types checkbox in the Campaign plan stage.
5. Select the analytics channel type and select Video.

Configuring video analytics

To set up Video analytics, follow these steps:

1. Select youTube from the video platform drop-down list, displaying all the analytics platforms integrated through the Data exchange section under Preferences.
2. Select the video URL from the drop-down list containing the videos available from the integrated YouTube channel.



3. Proceed to the next step.
   There are 4 options to proceed:
   • Click "Save" to save the current input and return to the Campaign-list. The platform will highlight any missing mandatory information.
     The campaign will be saved as "Draft" if it is a new campaign. If the user has been editing a "Draft" or "Scheduled" campaign, the campaign state does not change.
   • Click "Next" to save the current input and proceed to the next step which is sequenced as follows:
   • The platform will highlight any missing mandatory information.
   • If other analytics have been selected during the campaign planning stage, the input screen for the next analytics that was selected during campaign planning is displayed.
   • If setup for all channel types has been completed, the Campaign Execution screen (pre-campaign analytics) is displayed.
4. Click on another channel type. Only channel types selected during the campaign planning stage will be available. Input for the current channel type is discarded unless the user clicks "Save" or "Next".
5. Click "Cancel" to return to the Campaign-list screen. Any current input since the last time "Next" button was clicked is discarded.